Sometimes, I forget that what I consider as basic link coding is new to another blogger. Recently, I received an email from a sweet lady asking me to explain how to “link back” to a blog.
Honestly, one of the best compliments you can give another blogger is to link to one of their posts, giving them credit for a job well-done. Also, in some linky parties, it is required. But, how do you do that?
The EASY Way ~ From Blogger
Type up your post and then highlight the words from your post where you want to insert a link. Then, click in the toolbar where it says link.
A box will pop up that already has the words in it that you have highlighted and then it asks you for the URL. That is the website address.
Then, it is up to you whether or not you click for the URL to open in a new window. My strategy is to have links pointing away from my blog open in a new window (because I want a window to remain open with my blog) and have links within my own blog open in the same window to increase my page views.
Next, click OK. That should do it.
The EASY Way ~ From WordPress
Very similar to Blogger, type up your post and then highlight the words from your post where you want to insert a link. Look for the hyperlink icon in your menu and click it.
The box comes up and asks you for the URL and title. Again, it is up to you whether or not you click for the link to open in a new window. Again…
My strategy is to have links pointing away from my blog open in a new window (because I want a window to remain open with my blog) and have links within my own blog open in the same window to increase my page views.
Basic HTML Link Code Language
Regardless of whether you are on Blogger or WordPress or whatever, you really should start learning to read the HTML language.
In order to type into the HTML format, you would need to switch from COMPOSE or VISUAL to the HTML language on your post. You will need to know where you want the link within your post. Find that spot and put in the correct code:
<a href=”INSERTWEBADDRESS” rel=”nofollow” target=”_blank” >WORDS YOU WANT YOUR READER TO SEE</a>
The “href” directs to the link you want. The “rel=nofollow” tells the search engine robots that you want them to stay on your blog. [Know when to use rel nofollow links
.] The “target” tell the link to open in a new window.
As an example, your link might look like the image below (colors added for clarity):
Enhancing SEO with Link Code
Here is an important tip that will help your blog and those to whom you link… Instead of using the blog’s name as the text link, use the keywords describing the link’s content. Keyword-rich text links give you an added boost of SEO juice.
Learn More about SEO and Links